Domain Names and Hosting

Briefly describe what your company does:

Adjectives

Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance (This information is used to get a sense for design, and to help in Search Engine Optimization):

Competitors

Are there any websites that you would consider your "competition"? Feel free to provide more information on how they are your "competition", but, at minimum, provide for each competitor, include the company name, web address, and a list of "keyterms" that describe what they do and/or sell.

Favorite Sites

Please list 3 websites you like. Include the URL, what you like about each site, and what you would improve upon.

Least Favorite Sites

Please list 2 websites you don’t like, Include the URL. What don’t you like about these sites?

Products / Services:

List the top ten products / services you provide

Selling points:

Tell us why you, your products or your services are better than your competition (both online competitors from question 3, and offline competition)

User goals:

Why do you think people will visit your site? When people don’t know you exist, why would they find you or happen upon your site? Why would they come back? If they do know you, why would they take the time to visit your site?

Target Audience:

What types of visitors do you want to get? Who is your target audience? (age, education, and other demographics? Job status? Economic status? Role in the community?) Describe your “average” visitor as best you can.

Secondary Audience:

What other visitors is your site going to get? Job seekers? Board members?

Technical:

How technically savvy is your average visitor? Do you have an social media presence via Facebook or Twitter?

Accessibility & Usability:

Will web visitors have any special needs? (eyesight, language, mobility, reading level, IPHONE, CELLPHONEs?)

Site Purpose:

What do you want the visitor in question 11 (and 12) to do when they get to your site? What are your goals for the web site in terms of visitor actions? What do you think your site visitor should accomplish on your site?

Site Goals:

What are your goals for the web site in terms of you company goals? How is your site supposed to help your business? What is the purpose of your site from a business perspective?

Site Analytics:

What are your goals for the web site in terms of popularity and virility? What type of exposure do you anticipate your website, when "successful" should achieve?

Site Features:

What features do you think your website should include? (blog, calendar, forum, RSS feeds (social networking / twitter integration), login (members area / CMS), price comparison chart, contact form, anything?)
For each feature, please state the goal of said feature.

Site No Nos:

Do you have any definite remarks on what you DON’T want to have on your website? (Flash, splash page, the color pink?) Sharing why you don’t want a feature will help me get an understanding of your experience, tastes, etc. so feel free to elaborate.

Other: Anything else I should know?

Company Contact(s) Information for web decisions:

Billing Contact - If different than above: